Pure Michigan Pledge
The Michigan Hospitality & Tourism Alliance has formed a united voice with a target to secure $50 million for Pure Michigan funding. If you support this funding of Pure Michigan, please complete the form below to add to the Alliance's unified voice.
The Pure Michigan campaign's economic impact is undeniable. The tourism results can generate $48.5 billion in economic impact, create 324,000 jobs, and pump $3.2 million in taxes back into local communities. The ROI on Pure Michigan is about $11.16 for every $1. Even more, with Michigan's population a top priority for all, the Pure Michigan campaign is needed to reinvent and exhibit Michigan's reputation as a beautiful, opportunity-filled state to work, play, and live.
Nearby Midwest states are overwhelmingly out-funding Michigan in marketing campaigns and promotions for tourism, meaning more national awareness of the other side of the Great Lakes instead of the Great Lakes State itself. In their 2023-2025 budgets, Minnesota and Wisconsin each allocated about $41 million and $67.4 million, to spreading the word about their states. Not supporting our own campaigns to be competitive with surrounding states threatens to take Michigan's tourism promotion off the map. A Pure Michigan allocation of $50 million is necessary to stay competitive and to keep travelers coming to Michigan.
The Pure Michigan campaign's economic impact is undeniable. The tourism results can generate $48.5 billion in economic impact, create 324,000 jobs, and pump $3.2 million in taxes back into local communities. The ROI on Pure Michigan is about $11.16 for every $1. Even more, with Michigan's population a top priority for all, the Pure Michigan campaign is needed to reinvent and exhibit Michigan's reputation as a beautiful, opportunity-filled state to work, play, and live.
Nearby Midwest states are overwhelmingly out-funding Michigan in marketing campaigns and promotions for tourism, meaning more national awareness of the other side of the Great Lakes instead of the Great Lakes State itself. In their 2023-2025 budgets, Minnesota and Wisconsin each allocated about $41 million and $67.4 million, to spreading the word about their states. Not supporting our own campaigns to be competitive with surrounding states threatens to take Michigan's tourism promotion off the map. A Pure Michigan allocation of $50 million is necessary to stay competitive and to keep travelers coming to Michigan.
Supported by:
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Karly Aldridge, AHC Hospitality
David Avis, Black Star Farms Sheree Baskin, AHC Hospitality Peter Beukema, 6PM Hospitality Partners LLC Tarah Bishop, Amway Grand Plaza Hotel Alexandra Boydston, AHC Hospitality Edward Brengman, BRENGMAN BROTHERS WINERY Jenna Briggs, Amway Grand Rob Bruning, TPG Hotels and Resorts Kari Butler, AHC Hospitality Pierce Cesaretti, AHC Hospitality Brad Costigan, Scott Brown Media Group Marie-Chantal Dalese, Chateau Chantal Winery & Inn Emily Daunt, Michigan Restaurant & Lodging Association Ryan Dreyer, AHC Hospitality Sherri Fenton, Black Star Farms Adonia Finendale, UPPER PENINSULA TRAVEL & RECREATION ASSOCIATION Sasha Foley, Black Star Farms Anna Fortier, AHC Hospitality Ashley Froelich, Nomi Kitchens and consulting LLC Heather Gates,Grand Beach Resort Partners Tonya Glover, IPD Hospitality Matthew Golden, Tullymore Golf Resort Andy Graham, AHC Hospitality Emily Gretel, Black Star Farms Amy Grossi, Frankenmuth Bavarian Inn Barbara Guest, Winery at Black Star Farms Paula Hagen, Chateau Chantal Jess Hedgcock, Black Star Farms Paul Hess, Epoch Hospitality Group Tim Hygh, Mackinac Island Convention & Visitors Bureau Izabel Jasperse, AHC Hospitality Darin Jemison, AHC Hospitality Arah Johnson, Crystal Mountain Camille Jourden-Mark, Michigan's Adventure Dana Kiel, Traverse City Tourism Jennifer King, Crystal Mountain Daniel Kinga, Park Place Hotel Sarah Kosteva, Black Star Farms Bill Krause, Amway hotel Corporation Jean Lanfear, Patton Wings Inc. Buffalo Wild Wings Gaye Lee-Peters, Grayling Visitors Bureau John Lindley, Michigan Association of RVs & Campgrounds Robert Lukens, Visit Muskegon Lee Lutes, Winery at Black Star Farms |
Frank Marro, Marro's. Italian Restaurant.
Jill Martir, Ruth's Chris Steak House Brian McAllister, Sailsun Inc. Courtney McHugh, AHC Hospitality Michelle Medsker, Grand Beach Resort Partners Sarah Miller, Destination Ann Arbor James Milligan, Fustini's Oils & Vinegars Leah Moerdyk, Black Star Farms Debbie Murdick, Doug Murdicks Fudge Mitchell Myler, Black Star Farms Steve Nawrocki, AHC Hospitality Barry Neal, House of Flavors Restaurant Tom Nemacheck, Upper Peninsula Travel & Recreation Andie Newcomer, Experience Grand Rapids Tracy Osann, Exclsuive Catering Barry Owens, Treetops Jonathan Pack, Superior Hospitality Michael Panich, Michigan Snowsports Industries Association Amber Pipp, Upper Peninsula Travel & Recreation Association Jim Powell, Petoskey Area Visitors Bureau Jerry Preston, Birch Run Area Convention and Visitors Bureau Judith Remmert, Hotel Frankfort & Restaurant Tory Richardson, Gerald R Ford International Airport Authority Ron Robinson, Summerside Properties Tracy Russold, Traverse City Tourism Dustin Schaub,Black Star Farms John Schoelles, Black Star Farms Jonathan Schutte, DTE Jay Sharkey, Creative Dining Services Jeff Smith, AHC Hospitality Jamie Stafne, Swiss Valley Ski & Snowboard Area Mike Szukhent, Michigan Festivals & Events Association Adam Tanner, AHC Hospitality Trevor Tkach, Traverse City Tourism Whitney Waara, Traverse City Tourism Paul Wegert, Boutique Hotel Professionals Timothy Westrate, Lady Americana Midwest Mattress Co. Angela Whitener, Stafford's Hospitality Mark Wibel, Clam-Torch RMPL Inc. John Wilder, Grand Beach Resort Hotel Amanda Wilkin, Charlevoix Convention & Visitors Bureau Erica Wilkinson, Grand Beach Resort Tisha Wilson, AHC Hospitality Justin Winslow, Michigan Restaurant & Lodging Association Cindy Woggon, AHC HOSPITALITY Kim Young, Experience Grand Rapids Michael Zehnder, Bavarian Inn Lodge |